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Press Release

Oettinger Davidoff reports the second straight record year

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annual media release 2025

A century and a half of excellence:

Oettinger Davidoff finishes its 150-Year-Jubilee on a high note

Publication Date: 1.07.2026

Media Release

Basel, Switzerland, 1 July 2026. Oettinger Davidoff closes its 150-jubilee year with a strong result for the year 2025 despite challenging und unstable geopolitical complexities – ranging from US tariffs and the strong Swiss Franc to changing consumer sentiments. The family-owned company, which celebrated its 150-year jubilee with different celebrations in 2025, achieved another robust performance reaching sales turnover of CHF 545.3 million, representing an increase of 2.5% in real terms.

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· Overall sales turnover for the year 2025 totals CHF 545.3 million

· Good performance in the company's own-brand business

· Largest growth contributors are the two global core brands: Davidoff and Zino

· Expansion of production sites in the Dominican Republic and Honduras

· Strengthening of leading position in the handmade premium cigar business

I am very pleased to see that we were able to close our 150-jubilee year with a very good performance. Our latest results are a testament to the resilience of our outstanding teams around the globe and the clarity of our mission: be the undisputed global leader in the handmade premium cigar business. While we remain rooted in the values that drove our past success, we must now focus our efforts on further expanding our market share and reinforcing our position within this niche market. At the same time, we will continue our commitment for unrivalled quality and consistency."

comments CEO Beat Hauenstein.

Turnover developments were especially encouraging in the own-brand cigar segment. The core brand Davidoff increased its sales by 2.4%, while the Zino brand delivered another extraordinary year with an increase of 16.1%. The good results were particularly driven by the strong performance in the Partner Markets & Duty Free EMEAA region, as well as growth in the US market. The total production of handmade premium cigars in 2025 totalled 36.6 million cigars. Compared to the previous year this reflects a modest year-over-year adjustment of 4.9% to recalibrate production in response to global market volatility and macroeconomic headwinds.